The XX are an indie band, this is reflected in their Digipak, as it is simple, different and original. The front cover has no writing on, as the X represents them. The fact there is no writing makes the X stand out and it isn't overcrowded, it allows the audience to just focus on the X. As there is no writing on the front of the album, it could be hard to identify who's album it is if they didn't already know The XX, this may create a sense of curiosity and may encourage someone to pick it up to have a look. This Digipak stands out amongst others as it's indie and different.
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