Digipak Research

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s. Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. 
Digipaks are displayed in shops such as HMV, Sainsbury's and many more, they are used to represent the artist and the album they are tying to promote. 

Artist Research - James Bay

James Michael Bay is an English singer-songwriter and guitarist. In 2014, he released his single "Hold Back the River", which has been certified platinum, before releasing his debut studio album Chaos and the Calm. Bay released his debut extended play, The Dark of the Morning, on 18 July 2013. His second EP, Let It Go, was released on 12 May 2014. The Let It Go EP debuted in the top 10 iTunes album chart and the lead single, titled "Let It Go", peaked at number 10 in the UK charts. 

James Bay has won two Brit Awards, one in 2015 and one in 2016. He won the Critics Choice Award and then went on to win British Male Solo Artist in 2016. James won an Echo Award for Best International Newcomer in 2016. 

Aged 11, Bay was inspired to dust down the classical guitar lurking under the stairs of his family home after hearing Eric Clapton's Layla. When he moved to study in Brighton seven years later he gained a greater education from playing the city's open mic nights. 

Bay caught the attention of a Republic Records A&R after a fan uploaded a video of him performing to YouTube, and within a week he was signed to the same label that supports Florence and the Machine, Lorde and James Blake. His first EP, The Dark of the Morning, was released in 2013. Within a year he was selling out his first UK headline tour. 

Filming - Good and bad

Good:

• On the day I filmed at the beach and the cliff it was sunny and allowed me to take shots for filming that looked good. 

• The day I filmed at my outside locations, the areas around were quiet as I went at a quiet time, there were no distractions and this made filming easier as there was no one around which could have caused a problem. 

Bad:

• The weather was sunny but was also quite windy which made it quite difficult to film on the cliff, as the wind caused any props I was using to blow away and it also affected the filming, as sometimes the camera wasn't steady. 

• The first day I filmed was rainy and windy which made it difficult to film anything outside, so I filmed everything inside and this did hold me back as I couldn't edit any footage from outside. 

Cast

For my video I chose to use one person to shoot the entire video, I chose Sophie because I felt she fitted the role, Sophie is quite indie which made me decide to cast her as my main character. I also wanted someone who would take the role seriously and I knew Sophie would. I had previously decided what type of costume I wanted the main character to wear and Sophie fitted in well with the outfits, as her style was similar to that of the indie genre, this meant that I did not have to spend time finding outfits, which allowed me to spend more time planning my video. 

Props/Location

Location: 

- Goodrington Beach

- Street

- Berry Head Cliff

- House

Props: 

- Speaker 

- Mobile Phone 

- Clothes 

- Gloves 

- Make up 

- Water 

- Bottles 

Filming Schedule

Day 1: 

- Pick Sophie and Chloe up 

- Drive to Goodrington Beach 

- Film many shots of Sophie in different areas with different scenery 

- Drive to Chloe's house 

- Film any inside footage that I need 

- Use Chloe's house/street to take shots that I need 

Day 2:  

- Pick Sophie and Chloe up 

- Drive to Berry Head Cliff 

- Walk up to the cliff edge, taking shots as we walk up 

- Film shots of Sophie on cliff edge 

- Film location shots to show the scenery 

Risk Assessment

Risk: Filming on cliff top, danger of falling off
Precaution: Not standing too close to the edge and taking caution when filming

Risk: Slipping on seaweed/uneven surface
Precaution: Chose an area to film with a flat surface/clean area

Risk: Falling into cattle grid walking up to the cliff
Precaution: When walking over it, walked slowly with extra caution

Risk: When filming slamming the door, could have trapped fingers in the door
Precaution: Took extra care when slamming the door, ensured anything that could be trapped wasn't near the door

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